Tuesday, 14 December 2010

Fashion Promotion - 4D

This is the newest advertising campaign from Ralph Lauren using 4-D graphics.
4-D is the step up from 3D it uses lighting, projection and computer aid and is visible to the naked eye unlike 3D.

I had come across 4D before, when Alexander McQueen projected a hologram of Kate Moss into his fashion show. However I have never seen it used on such a large scale as the Ralph Lauren campaign.

By displaying their promotions in this way Ralph Lauren have done something cutting edge and exciting, this not only impresses and re captures the attention of its regular clients, but will attract the younger ages to the fashion label. Therefore it works well as a great advertisement.

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