Whilst designing a huge aspect is which market level I'am appealing too, therefore our design process consists of 25 designs for :Couture, Ready-To-Wear (RTW), High Street and FAD.
Couture is high-fashion, the designs are usually very unique and the garments are custom made to fit the customer. On many occasions the designs also use very expensive unusual fabrics, which makes the prices of Couture very expensive and means that they aren't sold of the rail in shops.
The designs of couture dress makers/designer are also that elaborate that it is very hard for cheaper markets such as High Street to copy and therefore makes the pieces one offs.
The job of a couture dress maker is to produce these one off pieces to the highest quality standard possible, this usually means that the customer will have several fitting to make sure the garments fits to the body perfectly . They are also mostly produced by hand and may included large areas of hand embellishment which may take a whole team of seamstresses.
Couture originates in Paris with Dior starting the Golden Age in the 1940's-50's, in those days the couture elements really was more about the beautiful manufacture of the garments, yet more recently it has become more about the uniqueness of the clothing.
These are some images of the Dior s/s 2011 couture collection.