High Street

High Street

High street fashion originated in London with Marks and Spencers .
High street clothing is designed to be available and affordable for the general public.
A high street designer will usually study R-T-W fashion closely to see which trends
are developing and then water these designs down to sell in stores such as TopShop
for everyday wear.
High street clothing is mass produced as the shops that stock it are usually big
chain stores and therefore require alot of stock. They are sized very standard
to fit a wider range of people. Some shops even stock a tall/petite range to
cover even more customers.
Depending on the shop, clothes will be made to diffrent quality, for example
a beaded dress from TopShop may cost around £60, however the quality will
be quite poor and beads would easily come loose. Whereas a beaded dress
from French Connection will cost around £140 but will give a lot more wear.