window surfing ?

In desperate search of a party outfit for this summer, I happened to come across some really good website designs. Web layout is a huge promotion technique in fashion as it can really capture peoples attention and the higher the quality the more a customer is intrigued to look into the website further.

The first I came across was Kurt Geiger.
This welcome page draws on fashions current key colour trends, hot pink and cobalt blue, as well as using a 3D technique with the bird wing which is also a huge trend in cinema at the moment. By having a image as current as this its shows the company is also current and on trend which will impress customers and hopefully make them want to buy.


The second I looked at was French Connection, (mainly as I love pretty much all their summer range) although not as arty and colourful as KG, the web page is very clear and shows the brands concepts well. It will appeal to a wide range of customers too. As it has a collection of images all featuring different styles, meaning there is more chance you will see at least 1 thing you like.


This is the home page for ladies-wear and Reiss, I particularly liked this one as it is SO simplistic. White and Neutrals are huge for S/S and this shows that perfectly. Also by the "click to shop" link it makes achieving that style seem very quick and easy to do. I do also love the photography on this and their use of model as she also looks very natural and not overly airbrushed.


Lastly I looked at the Thomas Sabo website. Their website is greatly relevant to our current project as it uses illustration within the layout. For each themed set of charms a character is illustrated in that same theme this creates a really interesting website to look through. It also somehow makes the themes seem more alive and real. My favourite aspect however is the colour scheme , how everything is coloured in black and white and then just small injections of colour are made into the illustration or come from the jewellery images themselves.

Rawrrr

It was only natural I had to purchase one last pair of shoes for 2010 ... at least trying to end the year on a high. Therefore Friday's lunch break at work consisted of a run to Kurt Geiger !

For the past 4 months I've been eyeing up leopard prints. It's a look that I think is very hard to pull off, as it can either look very tacky, or quite glam. Kurt Geiger had a few leopard prints in this season, from printed leather to pony skin. Obviously the better the fabric, the price goes up !I saw both above pairs in the shop, each of which I found fault with. The first pair were a synthetic hair, however the colour and print they had been dyed with looked very fake and therefore cheap, not to mention the pathetic excuse for a heel !
The second pair looked like they should of been from New Look, they were a woven fabric. The print was also very poor and didn't look realistic at all ! Also yet again the heel is just a few inches too small.

Sooooooooo
I found a pair in with the tallest skinniest heel, patent front platform, full pony hair and most realistic print and colour ... and here they are .

After posting them straight on to my facebook page, a fellow shoe-a-holic friend spotted them immediately, and as of now there is a size 5 pair travelling to her via Harrods !
These shoes have been THAT popular that there were only 2 pairs of sizes 5's left in the entire company. But who can blame her for wanting a pair .... they are Fabulous !